We are naturally attracted to brands that we can engage and relate to. Think of brands you really like. What do those brands have that other brands do not? Let me guess; probably 90% of you will say the relationship and trust?
The online world is changing, and consumers no longer want to buy from static, hard to get brands. A relationship online is not just about giving the best deal to your customers. People are buying from people. The audiences are drawn to the companies who care for their needs and put real life humans behind the brand. Here are six tips to start humanising your brand today.